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Women In The Workplace: Why Creating Mutually Beneficial Partnerships Matters

Seven Ways To Create a Mutually Beneficial Partnership The Issues Not a day goes by that I don’t come across an article referring to the scarcity of women in the c-suite. A CNNMoney analysis shows women hold just 5 percent of the CEO jobs in the S&P 500 and the pipeline of rising stars behind them is thin. While the ...

Why Having An Offline Marketing Strategy in the Digital Age Makes Sense

In the day and age that we live in, we hear so much about online marketing in business. While this does play a significant role in business marketing, having an offline marketing strategy still has its place. It can and should be part of your marketing strategy where it makes sense. Examine your business aims then decide ...

The Pros and Cons of Updating Your Business App

Technology is more important in business now than ever before. Few, if any business owners can get past the fact that selling online is essential for success. More than that, social media marketing is sure to bring more sales than most other outlets. And, some companies are taking things further, with the production of apps ...

Best Tools For Content Creators

  In an increasingly digitized marketplace, creators will need the right tools to get the job done. This article will list some of the best apps made by content creators, for content creators. While some may be geared towards art, music, or web design, they are all capable of connecting professionals with clients. Moreover, these ...

How To Spark Growth In Your Business

Any business that wants to be successful long-term must focus on growth. If you adopt a “business as usual” approach, you’ll eventually get left behind in an evolving marketplace. Your business needs to adapt if you want to maintain the interest of your existing clients and gain the attention of new client ones. You need ...

Maintaining Employee Motivation Is Not Optional

When you run a business, you always need to think about the level of service that your employees are providing. This is important for two reasons. First, every hire you make in your business should be considered an investment. You are investing in the services of that individual. If that investment isn’t paying off, you ...

5 Ways to Make Your Business Look More Professional

If you’re just starting out in business, you may be wondering what can propel you to the next stage. What will catch potential customers eyes? When it comes to grabbing people’s attention, your business has to look as professional as possible. If it doesn’t, customers are likely to go elsewhere to have their needs met. ...