People begin writing blogs for a variety of reasons. Some people know from the day they launch that they want to identify ways to monetize their blog and make a business out of their blogger status. Other people just want an outlet; a little corner of the internet that is theirs. They write to express themselves, to make new friends and to share their stories with the world. Others still, want to learn new skills, make new friends or be exposed to new experiences. One thing that all bloggers have in common is the desire to have their content read.

However, with millions of blogs out there and millions of posts published every day, this is by no means certain. Many new bloggers give up within the first year, and there are usually two reasons for this. First, they didn’t realize how hard it would be. They didn’t know how much work went into successful blogs, and they didn’t want to commit that much time and effort. Second, because their blogs just aren’t getting read. They put hours of work in each week, to have a handful of people read what they have poured their heart and soul into. Yes, it can be demoralizing.

If you don’t want to be one of those who gives up, it’s essential that you find ways to get noticed, to build a loyal audience and to get your blog read. Here are a few tips to assist you in expanding your exposure.

SEO

he internet is massive. There are millions of sites, billions of pages and a vast variety of content. The chances of someone stumbling upon your content while browsing the web are almost non-existent. Especially in the beginning when your blog is relatively new and under-developed. One of the best ways to be found is through the results on search engines. But, how does Google work? How do you get on to that top page?

With excellent SEO, or search engine optimization is what Google wants. Use keywords and phrases, write well, add metadata and alt tags to your images and update often. SEO is a huge and ever-changing beast, but it’s one of the most important things for bloggers to learn. Don’t neglect it.

Pinterest

Over time, Pinterest has become a search engine in its own right. People use it to search for recipes, décor ideas, crafts and kids activities, as well as fitness tips, lifestyle content and nearly anything else that you can think of. Many people believe that Pinterest is a must if you want to get noticed online.

Use an application like Canva to create cool, eye-catching Pins, and start adding. Make sure you use keywords and creative descriptions as well as rich pin data and appropriate images. Use your branding to stand out and make sure you consistently pin from other sources to grow your Pinterest audience.

Guest Posting

Guest posting is an excellent way to be seen, to make connections and to improve the domain authority of your blog, which in turn will improve your search engine results. Look at blogs in your niche that you admire. Approach the blog owner or administrator with an idea for a guest post and ask for their guidelines. They’ll usually let you include a link back to your own blog and social profiles. This exposes you to a much larger audience who might well click through to your blog if they like what they read.
If you love writing, have patience and are committed to making money using your journalistic skills, writing blogs is for you, so keep at it.

Good luck!

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