AARP launched a research series in 2018 to give women of all ages the opportunity to share what wellness, beauty, and self-care mean to them as they age and how those perceptions change over time.

The Mirror/Mirror series has identified a gap between how women experience aging, how media and marketing portray aging, and how the marketplace meets women’s needs for products and services.

According to the 2021 Mirror/Mirror study, under stress from the coronavirus pandemic, women have placed a renewed emphasis on inner health, well-being, and self-care.

𝗛𝗲𝗮𝗹𝘁𝗵 > 𝗔𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲

63% of Black women age 50+ have focused more on health than their appearance during the pandemic.

𝗜𝗻𝗻𝗲𝗿 𝗣𝗲𝗮𝗰𝗲 > 𝗢𝘂𝘁𝗲𝗿 𝗕𝗲𝗮𝘂𝘁𝘆

58% of Black women 50+ have focused more on inner peace than outer beauty.

The pandemic has taken its toll on Black women age 50+ emotionally and physically.

𝗦𝗹𝗲𝗲𝗽 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀

49% of Black women 50+ have had problems with sleep since the pandemic began.

𝗛𝗮𝗶𝗿 𝗟𝗼𝘀𝘀

19% of Black women 50+ have experienced hair loss or thinning during the pandemic.

𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘄𝗶𝘁𝗵 𝘄𝗲𝗶𝗴𝗵𝘁/𝗲𝗮𝘁𝗶𝗻𝗴

62% of Black women 50+ have experienced issues with weight or eating since the pandemic began.

𝗧𝗼𝗼𝘁𝗵 𝗴𝗿𝗶𝗻𝗱𝗶𝗻𝗴/𝗷𝗮𝘄 𝗰𝗹𝗲𝗻𝗰𝗵𝗶𝗻𝗴

11% of Black women 50+ have experienced tooth grinding or jaw clenching during the pandemic.

Source: Mirror/Mirror: AARP Survey of Black Women’s Reflections on Beauty, Age, and Media (2021)

Check >> HERE.

QOTD: How has the stress of the pandemic placed a renewed emphasis on inner health, self-care, and well-being in your life?

Feel free to share your response in the comments below.