Relatable Marketing Campaigns and Why They Deliver Results

Trends in marketing are changing in the face of new technology like social media. Being able to interact with customers on a one to one basis whenever they like, means that the way consumers view businesses is changing. They’re increasingly looking for companies that have more of a personality when they make decisions about where ...

Dove, Diversity and Dollars: Why Workplace Diversity Matters

  “You’re pretty for a black girl.” For those who may not be aware, that statement is not a compliment. Never has and never will be. Yet in 2017, I heard it being directed at a young black girl, who appeared as amazed as I was upon hearing it. The individual speaking those cringe-causing words did ...